Short answer: Zeb Chandler is an Atlanta entertainment attorney who represents YouTube, TikTok and Instagram creators, podcasters and on-camera talent. He reviews and negotiates management agreements, brand deals and licensing contracts, and sets up the business behind the channel. Single brand deals can be reviewed for a flat $249.
What creators come to Zeb for
Brand deals and sponsorships
Usage rights, exclusivity, payment terms, revisions, ownership and FTC disclosure. For a single contract, Brand Deal Review gives you a written attorney review for $249 within 48 hours. For bigger campaigns and ambassador programs, Zeb negotiates directly.
Talent management agreements
A management contract can take a share of everything you earn for years. Zeb reviews the commission and what it covers, the term and exit rights, the manager's actual duties, control of accounts and money, and the post-term commission on deals signed during the relationship.
Agencies, networks and platform programs
Agency representation deals, multi-channel network agreements, creator funds and platform partner programs, including what rights you grant over your content and audience data.
Collaborations and content licensing
Who owns a collab video, how revenue is split, and what happens when a brand or media company wants to license or repost your content. Clear agreements up front avoid fights later.
Your name, brand and business
Trademarking a channel or brand name, forming an LLC, and the agreements with editors, managers and assistants that keep ownership of your work with you. See business formation and copyright.
Red flags creators see most often
- Usage rights "in perpetuity" for a one-time fee
- Category exclusivity that outlasts the campaign and isn't paid
- Payment "net 90 after acceptance" with acceptance never defined
- Managers who take commission on deals you found yourself, forever
- Contracts that give a brand or agency ownership of your raw footage
- Indemnity clauses that make you responsible for claims about the brand's product
The free 10 Red Flags in Brand Deals guide walks through each one with the wording to send back.
Creator law questions
Do influencers need a lawyer?
Not for everything, but for the contracts that control your income and your content, yes. Management agreements, large or long brand deals, content licensing and anything that gives someone ownership of your name, channel or videos are worth a lawyer's review before you sign.
What should a talent management contract for creators include?
The commission rate and what income it applies to, the term and how either side can end it, what the manager actually has to do, who controls your accounts and money, and the post-term (sunset) commission on deals made during the term. Vague duties paired with a long term and a broad commission are the most common problem.
How much does it cost to have a brand deal reviewed?
$249 flat per contract through Brand Deal Review, with a written review within 48 hours.
Should a content creator form an LLC?
Often, once brand income is steady. An LLC separates business liabilities from personal assets, makes contracts and banking cleaner, and can be paired with tax elections your accountant recommends. See business formation for creators.
Can you help if a brand won't pay me?
Yes. Zeb can review the contract, send a demand on your behalf and advise on next steps. Disputes are quoted separately from the flat-fee review.