By Zebulon K. Chandler, entertainment attorneyIn an appearance on Fox 5 DC with hosts Marina Marraco and Joe Clair, I discussed Beyoncé's upcoming Renaissance Tour. Extremely high demand for tickets, together with Ticketmaster's earlier trouble handling excess demand, bots and fraud, were the main topics, along with how fans can avoid ticket headaches and scams.
Watch the segment on Fox 5 DCfox5dc.comWhat we covered
- Why secondary ticket markets get flooded with fraud when major artists launch high-demand tours
- How fans can avoid scams when buying tickets
- What Ticketmaster has done to address problems from recent high-demand tour sales, including Taylor Swift's
Why it matters for artists
Ticketing isn't just a fan problem. Presale access, platinum pricing, resale rules and who keeps which fees are all set in the agreements between artists, promoters, venues and ticketing companies. Artists and managers planning a tour should know what those agreements say about pricing control and resale before the on-sale date.